Campaigns Archives

Remodels Campaign

Around the time that everyone became confined to their homes for an indefinite period of time, Collective Design Group was just rolling out remodels as a part of their full-service offering. Rather than staying quiet amid the uncertainty, we chose to lean in to the positives that come with new beginnings, and encouraged people to look at their spaces in a whole new light. As Director of Marketing, I led design, strategy and content for this integrated campaign that got prospective clients dreaming about improving the spaces that had suddenly become...

March 5, 2021

erin

Portico Direct Mail Brochure

A staggered brochure I created for Portico by Exclusive Resorts, a private villa rental club. Our goal was to present the product in a way that got people to start dreaming about vacations and picturing themselves in these awe-inspiring destinations and homes. The layout -- with airy white space and delicate text -- complimented the strong photography. The unique presentation with the staggered page sizes and tabs gave people a quick glimpse into the offerings of this high-end club....

March 5, 2021

erin

Collective Emails

With a growing e-mail list, made up of broker referrals, current and former clients, and sign-ups from interested website users, we recognized as a marketing team the need to keep our leads engaged with weekly email content. Through A/B testing and thorough metric analysis, our team has determined the best mix of messaging, frequency and visuals to sustain consistently high open rates (average 29.34%) and increasing click-through rates (average 2.56%). As a business promoting a mix of interior design, furnishings and architecture, the challenge to keep content relevant for a...

March 4, 2021

erin

Brand Awareness

As a new business entering a competitive market, Collective Design + Furnishings sought to distinguish itself among local interior design firms. Gaining brand recognition locally was a big initiative, around which we built this integrated campaign. A direct mail gatefold brochure was sent to homeowners within our target demographic, coupled with a personal letter from our VP. Print ads in local publications and social media promotions echoed the style, imagery and content of the mailer to further reinforce brand messaging....

March 4, 2021

erin

VisitBreck Emails

VisitBreck sought to convert a large and active email audience of over 15,000 subscribers, all of whom had either stayed at one of the company's vacation properties or who otherwise had an interest in traveling to Breckenridge, Colorado. We performed regular A/B tests on subject lines, imagery and CTAs to increase direct revenue from emails by over 7x YOY, with upwards of $12k generated from a single send. By monitoring the performance of each email, we continually adapted our messaging, tactics and visuals to satisfy both our audience's interests as...

March 4, 2021

erin