With a growing e-mail list, made up of broker referrals, current and former clients, and sign-ups from interested website users, we recognized as a marketing team the need to keep our leads engaged with weekly email content. Through A/B testing and thorough metric analysis, our team has determined the best mix of messaging, frequency and visuals to sustain consistently high open rates (average 29.34%) and increasing click-through rates (average 2.56%). As a business promoting a mix of interior design, furnishings and architecture, the challenge to keep content relevant for a wide spectrum of readers leads to content that is highly visual, intriguing, and ultimately relatable.