Remodels Campaign

Around the time that everyone became confined to their homes for an indefinite period of time, Collective Design Group was just rolling out remodels as a part of their full-service offering. Rather than staying quiet amid the uncertainty, we chose to lean in to the positives that come with new beginnings, and encouraged people to look at their spaces in a whole new light.

As Director of Marketing, I led design, strategy and content for this integrated campaign that got prospective clients dreaming about improving the spaces that had suddenly become more important than ever.