When I approach a challenge, I approach it from all angles, by asking the right questions and doing the legwork to get to the heart of the problem. Whether the answer lies in a traditional print marketing piece, or a full-scale interactive solution, the user experience drives every decision I make. By incorporating user-centric thinking into my methodology, I conceptualize and initiate unique solutions for brand identity, marketing campaigns, and digital experiences, leading teams to execute these initiatives successfully.
In my 14+ years of experience across a broad range of industries, I have gained the confidence necessary to propose groundbreaking ideas with calculated risks, addressing business needs and delivering results.
Whether I’m leading a strategy session or brainstorming with peers, I thrive off of interactions with other passionate people and seek out diverse perspectives.
There’s no denying it: I love to create. There’s nothing better than having the opportunity to spend time iterating on work that makes me proud.
My creativity is ultimately data-driven. I value digging deep into analytics, user research, and interviews, and drawing conclusions from results.