As a new business entering a competitive market, Collective Design + Furnishings sought to distinguish itself among local interior design firms. Gaining brand recognition locally was a big initiative, around which we built this integrated campaign. A direct mail gatefold brochure was sent to homeowners within our target demographic, coupled with a personal letter from our VP. Print ads in local publications and social media promotions echoed the style, imagery and content of the mailer to further reinforce brand messaging.