Portfolio Archive - Page 2 of 3

VisitBreck Brand Refresh

When I came on board with VisitBreck, the only branding already in place was a simple logo, a black and red color scheme and a single font family. As we approached some big challenges as a marketing team, to increase the presence and conversions of this luxury vacation home booking engine, the first step was to create a comprehensive brand document to identify our positioning within the market. I created the first such document the business had seen, which explored competitive analysis, target demographics, messaging, photography direction, expanded font and...

March 4, 2021

erin

Illustrated Apparel

As a side project, I turn my my silly drawings into apparel on a Threadless Artist Shop store. It's a fun outlet for putting personal projects out in the world, and allows me to share my art with family and friends....

March 4, 2021

erin

VisitBreck Emails

VisitBreck sought to convert a large and active email audience of over 15,000 subscribers, all of whom had either stayed at one of the company's vacation properties or who otherwise had an interest in traveling to Breckenridge, Colorado. We performed regular A/B tests on subject lines, imagery and CTAs to increase direct revenue from emails by over 7x YOY, with upwards of $12k generated from a single send. By monitoring the performance of each email, we continually adapted our messaging, tactics and visuals to satisfy both our audience's interests as...

March 4, 2021

erin

Marriott GoBoard

The GoBoard is a digital, brand-standard solution that been used in Courtyard by Marriott hotels for over a decade. When I became involved, the application was ready for an overhaul to match the new demographic, brand goals and redesign. Rather than just refreshing the dated design, I took a step back and worked with my team and Marriott Corporate to re-imagine the way the GoBoard functioned. Our initial goal was to move away from the busy, one-screen approach that had dominated the solution for years, and simplify it into a full-screen,...

March 4, 2021

erin

Collective Branding

The Collective Design Group brand is an evolution, echoing the continued growth of the business offerings and sophistication within a competitive market. I've worked with the team leadership to continually identify business needs and target demographics, translating it into a full-fledged set of brand standards that are widely used among both internal and external resources. After identifying the brand personality and target demographics, I finalized the logo, color scheme, font selections, graphic elements and photography style to best represent the brand and meet conversion goals....

March 4, 2021

erin

Daimler Employee Wayfinder

As Daimler Trucks North America geared up to unveil a sophisticated new headquarters, they knew that the move of hundreds of employees to the new space would be no easy task. In order to make the transition as smooth as possible, the opening coincided with the implementation of these employee kiosks, to replace what had been done with paper signage in the previous location. Employees can now search for colleagues, conference rooms and amenities and receive directions with the push of a button, in addition to other pertinent information such...

March 2, 2021

erin

Collective Design Lookbook

As Collective Design Group sought ways to bridge the gap between its residential interior design firm and the physical Showroom poised to bring a heightened level of design to anyone who entered their doors, visual appeal was a no-brainer. By combining the stunning photography depicting well-designed spaces with helpful tips and descriptions, we were able to elegantly telegraph our breadth of expertise, talent and selection. We used these pages to introduce our products, designers and process to interested consumers across a broad spectrum of needs, whether they sought a single...

February 28, 2021

erin

Honda Car-Finder

Honda Latin America was searching for a tool to help their customers explore dealer offerings and make decisions on-site. I designed this multi-lingual user experience, a touch screen that would allow individual Honda dealerships to showcase the features that set their cars apart, as well as provide users with a way to virtually "build" their dream vehicle based on available inventory. ...

February 28, 2021

erin

VisitBreck Website

VisitBreck is an online booking engine for high-end vacation homes in Breckenridge, CO. While the site was in need of a visual overhaul, the performance metrics were of much higher concern, pointing to a bigger picture issue. After an extensive research and discovery process, I led a team to develop a new design and user experience that vastly outperformed the previous version of the site, at a success rate of over 105% in increased total conversions, year over year. Additionally, the new site was infinitely more scalable, allowing us to easily...

February 28, 2021

erin

Mazda Dealership Experience

Mazda North America was looking for a way to elevate the customer journey within their dealerships. In addition to a revamped showroom, they sought an interactive experience that would give their customers insight into the brand, as well as the confidence to purchase a Mazda vehicle. The final solution that I designed alongside their stakeholders and company leadership became a centerpiece for the new and improved dealership experience. A key element in the sales process, we avoided a simple touch-screen regurgitation of the Mazda website, but instead created a fully-immersive...

February 28, 2021

erin