Mazda North America was looking for a way to elevate the customer journey within their dealerships. In addition to a revamped showroom, they sought an interactive experience that would give their customers insight into the brand, as well as the confidence to purchase a Mazda vehicle. The final solution that I designed alongside their stakeholders and company leadership became a centerpiece for the new and improved dealership experience. A key element in the sales process, we avoided a simple touch-screen regurgitation of the Mazda website, but instead created a fully-immersive experience that includes an interactive timeline, animated demonstrations of high-tech vehicle features, and videos that reflect the company’s culture.