The Collective Design Group brand is an evolution, echoing the continued growth of the business offerings and sophistication within a competitive market. I’ve worked with the team leadership to continually identify business needs and target demographics, translating it into a full-fledged set of brand standards that are widely used among both internal and external resources. After identifying the brand personality and target demographics, I finalized the logo, color scheme, font selections, graphic elements and photography style to best represent the brand and meet conversion goals.