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Holiday Windows

The storefront of an upscale furniture boutique was rather unassuming, with tinted windows obscuring the beautifully curated wares inside. For the first holiday season of the store’s opening, we drew attention to the store by decorating the many windows with festive, hand-drawn typography beckoning customers in. It worked, with the biggest increase of foot-traffic in the store’s first year, coupled with a successful holiday sale.