As a new company within the luxury travel space, Portico differentiated itself by appealing to a younger demographic than its parent company, the well-established Exclusive Resorts. As such, the on-boarding process for new members required some education on the product and a solid welcome to the club to enhance its value.
As the marketing team was looking for a well-package product that would be an experience to receive and open, I worked with a vendor to create a custom box that could be shipped and carefully hold a variety of items along with a welcome letter from the company’s president. The package included a vibrant, full-page brochure, printed on a luxurious soft-touch stock, and detailing the many perks of the club and how to use them. Additionally, well-positioned post cards are included, highlighting some of the newest properties in the portfolio and encouraging them to spread the word to friends to receive member referral bonuses.