Curtis Property Signage

Role:

Concept, design, art direction, production coordination, copywriting


Challenge:

With a retro pop-culture theme throughout, the Curtis prides itself on having interesting twists on traditional hotel mainstays. I was tasked with maintaining a fun and lighthearted approach toward everything from the most mundane way-finding parking garage signage, to a large-scale ad presiding over 14th Street in Downtown Denver.

Outcome:

Providing delightful surprises at every turn, while upholding the retro pop culture theme of the boutique property, meant thinking outside the realm of traditional messaging and materials. I created custom illustrations and on-brand copy, working with signage vendors to print on vinyl, laminate, and even a 4-story weather-proof banner, to impart valuable information in new and unique ways.