Courtyard by Marriott GoBoard©

Role:

UX/UI Design; Strategy

Courtyard by Marriott GoBoard

Challenge:

The GoBoard is a digital, brand-standard solution that has been used in Courtyard hotels since 2008. This touch-screen device is a centerpiece to Courtyard lobbies, providing information on local and on-property events, weather, sports scores, news, local hotspots, hotel amenities, social media and food and beverage at the signature Bistro. When I became involved, the application was ready for an overhaul to match the new demographic, brand goals and redesign. In the past 4 years, I have led the design of a continually evolving digital product that adapts to meet the needs of the target demographic.

Outcome:

After collecting user and client feedback, and as Courtyard’s brand goals evolved, our latest iteration focuses on a push, rather than pull, interaction. Guests can now gather vital information as they pass through the hotel lobby, with the option to dive deeper at their leisure.