Courtyard by Marriott GoBoard©

Role:

UX/UI Design; Strategy

Courtyard by Marriott GoBoard

Challenge:

The GoBoard is a digital, brand-standard solution that has been used in Courtyard hotels since 2008. This touch-screen device is a centerpiece to Courtyard lobbies, providing information on local and on-property events, weather, sports scores, news, local hotspots, hotel amenities, social media and food and beverage at the signature Bistro. When I became involved last year, the application was ready for an overhaul to match the new demographic, brand goals and redesign.

Outcome:

Rather than just refreshing the dated design, I took a step back and worked with my team and Marriott Corporate to re-imagine the way the GoBoard functioned. Instead of sticking to the busy, one-screen approach, we created user-friendly tabs and an in-depth experience to provide guests with the same breadth of information, but in a guided format that makes it easy for them to get to the information they need in an intuitive way.